Starbucks to Raise Coffee Prices (gasp!)
1) Why is it news that a company is raising its prices? Doesn't that happen all the time?
2) Granting that this is an out-of-the-ordinary price hike, one might speculate that if milk weren’t the primary ingredient in most of their beverages, they wouldn’t be having this problem, would they? The moral of the story: Drink Black Coffee!
3) Read the article carefully, especially the quote from that Dan guy who put a buy rating on sbux. I’m not an economist, but how is raising prices going to help sales go forward?
Just a couple of thoughts as I keep my fingers on the pulse of the global coffee industry for you.